World-class timepieces available at Central International Watch Fair 2024

Watch enthusiasts are invited to discover an exceptional array of world-class timepieces during Central International Watch Fair 2024, which is running at all Central department stores until Nov 4.
Held under the theme “Time To Explore”, this is an opportunity to experience and acquire remarkable watches from over 100 brands including Grand Seiko, Mido, Montblanc, Oris, Rado and Tissot, as well as Baume & Mercier which returns in spectacular fashion.
Highlights include 17 new models, 16 limited edition pieces, four exclusive Only@Central designs and a special collection of 77 Central Limited Edition Oris watches created specifically to commemorate Central’s 77th anniversary.
This year, the fair goes beyond a traditional exhibition format as it incorporates cutting-edge technology. Holovue AI enables visitors to examine watches from 21 leading brands in unprecedented detail, while the AI-powered personal shopper called Nisa is on hand to provide styling recommendations to complement your chosen timepiece. Unveiled at the event is the newly-renovated “Watch Watch” zone at Central Chidlom. Covering 500m², this reimagined space showcases each brand’s unique identity, creating an immersive journey through time that celebrates individuality and transcends conventional retail experiences.
The fair also offers special privileges to all watch lovers, including up to 30% discounts on participating watches and additional discounts and cashback promotions when using The 1 Credit Card points and selected credit cards.
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